The meaning of Fairtrade. “We help her pick some that are both accessible and likely to pass inspection.”. That was four years after the Small Producers’ Symbol (SPP) had emerged from a decade of efforts by CLAC, the Latin American and Caribbean Coordinator of Fair Trade Producers. Although it is based on the same roundel, the overall design is different. Coffee beans photo by Anthia Cumming / E+ / Getty. Churches that have built the fair trade movement should also account for the gap between its vision and its accomplishments. Today, virtually no consumers have learned to distinguish between Fair Trade USA and Fairtrade America. Yet, as Daniel Jaffee and Philip Howard report, Transfair USA soon departed from some norms characteristic of the global movement (“Who’s the Fairest of Them All: The Fractured Landscape of U.S. Fair Trade Certification,” Agricultural Human Values, 2016). Unlike its international partners, Transfair USA evolved a hierarchical structure of administration, with “considerable power” in the hands of its CEO. 5. Claar asked whether fair trade “can deliver on its promise to enrich the lives of the poor.” He concludes that the promise of the movement is undermined by the complex dynamics of international trade. Some farmers do benefit from fair trade, as when a co-op’s fair trade sales outweigh its initial investment and are proportionately shared among member producers. We have 5 free Fairtrade vector logos, logo templates and icons.